Cultural Narrative and Ideology

This commercial is a good example for the use of cultural narrative. Even though there’s very little narration in the commercial but it shows a lot of American culture and ideal of dogs. In the beginning, the owner of the rhino called for her pet to go out for a walk as if a dog owner would but if it was a dog, it wouldn’t have broken the door and it is an American culture to walk their dogs. The second part, the ostrich is chasing the mail man like the way a dog would since in American culture, dogs are known to hate mail men. The third part is the boar riding in a car with a family sticking its head out of the window like how a dog would. This also is an American culture of having a dog, and letting it sit in the back seat of a car with the family with its head out of the window. The fourth part is the man wanting his buffalo to fetch the Frisbee that he threw like how a dog would have. This is also another American culture of owning a dog and playing fetch with it. In the end of the commercial the narration happened and he said “maybe you should get a dog.” This commercial is effective in a way that it shows exaggeration of having a different kind of pet rather than a dog and how less of a fun and more trouble you would have having something other than a dog.